The marketing power of the Internet of Things

The Italian Government just announced a plan of € 13 billion investments aimed at fostering the growth of the Industry 4.0 and the Internet of Things. The Internet of Things (IoT) is revolutionizing the marketing operations. In Italy there are more than eight million internet-connected devices: the interconnectivity of  digital devices provides endless opportunities for brands to listen and respond to the needs of their customers – with the right message, at the right time, on the right device.

Libera adv has been operating for years in the field of marketing for B2B, it is specialized in web marketing strategies and internationalization. More information:info@liberaadv.com or tel. 035.46.09.36.

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